Top Property Managers Use This Tool to Keep Their Centers Looking Their Best
You work hard to create a great customer experience. The right tenants, well-maintained landscaping, and an attractive entrance pylon sign all help you create a great first impression. Curb appeal matters, right? Well there’s another important factor that you shouldn’t overlook and it may be the most critical if you want your retail center to look professional and attractive. It’s your tenants’ signage.
I can almost hear you now saying, “How can I control my tenants’ signs?” Well you can and you absolutely should. Not only will signage guidelines help you maintain the “look” you want for your center but they will also help prevent future disagreements with your tenants (and between your tenants).
These guidelines are called “tenant signage criteria.” The criteria document should be made as an exhibit in the tenant’s lease so that it is clear from the outset what the criteria are -- and also that the criteria are enforceable as part of the lease.
Effective tenant signage criteria anticipate problems before they happen, and explain the landlord’s perspective on all things signs with straightforward, clear-cut language. Your guidelines may address things like size, placement, materials, colors, and lighting.
Here are five keys to developing effective tenant signage criteria.
Ad Vice Studios
David Goodwin is the president of Ad Vice Studios, a Richmond, Va-based marketing services company. David has built his career and his business collaborating with property managers, developers and architects to transform commercial properties into attractive destinations with unique brands and customer experiences.