3 Reasons to Replace Your Shopping Center Entrance Sign

Photo: WWBT NBC12

An outdoor monument or pylon sign creates a lasting image of your business to everyone who passes it. Just as a pristine, gleaming sign can be a powerful endorsement of your business, an old and run down example can serve as a negative critique on your property and your tenants.

​Despite a sign’s importance, shopping center operators too often miss the aesthetic and financial signals that their signs have outlived their best days. Even a sign that’s only five years old may need updates such as LED lighting or digital displays to bring it up to current standards.

Here are the three most important reasons your center's sign may be working against you:

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