Retail centers in Buckhead, a wealthy Atlanta enclave, compete for some of the world's top brands as well as for local businesses that create world-class shopping and dining experiences. Buckhead Court shopping center, managed by our client Regency Centers, has seen a dramatic transformation in recent years to not only remain competitive in this environment but to become a destination of choice for local shoppers.
A great tenant mix has been a major factor in drawing customers back to the center. This property now features a signature restaurant, a luxury home goods boutique and several providers of spa and wellness services. The center and its tenants have also been working together on marketing and event planning to make sure that locals get the word about their offerings. Even with all this work, something still wasn't right. The center's old pylon sign wasn't creating a positive first impression.
"Your property's sign is the most visible part of your marketing," according to David Goodwin, Ad Vice Studios president. "As potential customers drive by, you've only got a few seconds to convince them to pull in and spend some time. Many people base their decision on your sign." The new Buckhead Court pylon sign does a much better job presenting a high-end feeling, incorporating custom designed light sconces and materials to match the building's exterior.
"We were extremely satisfied with the concept and design of the sign," said Lynn Redner, regional property manager for Regency Centers. While the new pylon looks like a million bucks, the design and engineering make use of cost-saving materials and retain the original sign's infrastructure. These decisions saved the client money without sacrificing on the final product. Finally, LED lights used on the new sign are much brighter than the old fluorescent lights and create a more positive visitor experience at night.
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About the author:
David Goodwin is the president of Ad Vice Studios, a Richmond, Va.-based marketing services and sign design company. David has built his career and his business collaborating with property managers, developers and architects to transform commercial properties into attractive destinations with unique brands and customer experiences.
Ad Vice Studios
David Goodwin is the president of Ad Vice Studios, a Richmond, Va-based marketing services company. David has built his career and his business collaborating with property managers, developers and architects to transform commercial properties into attractive destinations with unique brands and customer experiences.