Retail centers in Buckhead, a wealthy Atlanta enclave, compete for some of the world's top brands as well as for local businesses that create world-class shopping and dining experiences. Buckhead Court shopping center, managed by our client Regency Centers, has seen a dramatic transformation in recent years to not only remain competitive in this environment but to become a destination of choice for local shoppers.
A great tenant mix has been a major factor in drawing customers back to the center. This property now features a signature restaurant, a luxury home goods boutique and several providers of spa and wellness services. The center and its tenants have also been working together on marketing and event planning to make sure that locals get the word about their offerings. Even with all this work, something still wasn't right. The center's old pylon sign wasn't creating a positive first impression.
The commercial sign market has experienced a watershed shift in the use of one of a sign’s crucial components. Fluorescent bulbs long were the favored technology for giving signs their glow, but LED bulbs have emerged in recent years as a preferred choice for many sign-makers and their customers.
Newly fabricated signs now often are installed with LED bulbs, including most signs designed and fabricated by Ad Vice Studios. In addition, shopping center operators and others increasingly are weighing the value of retrofitting their existing signs with new LED bulbs. Ad Vice, for instance, has seen a surge in retrofit requests.
A LED retrofit comes at an upfront cost. The ballast, trays and electronics must be replaced, along with the bulbs. However, LED bulbs provide an array of key advantages that often make a retrofit an attractive option that is well worth the investment. If you are wondering whether a retrofit is right for you, here are some of the critical benefits to consider.
Ad Vice Studios
David Goodwin is the president of Ad Vice Studios, a Richmond, Va-based marketing services company. David has built his career and his business collaborating with property managers, developers and architects to transform commercial properties into attractive destinations with unique brands and customer experiences.