“You never get a second chance to make a good first impression.” – Abraham Lincoln
Okay, so maybe it wasn’t the nation’s 16th president who originally said that, but he certainly could have. It’s a famous quote, not attributable to any one individual, that applies to our personal lives, professional reputations, and for purposes of this blog, the entrance signs we build for our clients.
No matter what type of property you manage – shopping center, hospital, office park, or mixed-use – the entrance sign is the first impression you will make to potential visitors.
I’m often surprised by how property managers and owners treat these prominent landmarks as afterthoughts. The fact is that an entrance sign can be the one feature that draws people in – or drives them away.
When visitors arrive, it is the entrance sign that tells them just what kind of place they’ve come to. Therefore, the big question you must ask when considering your entrance sign – whether it’s a pylon or monument – is, “What kind of first impression do I hope to make?”
Here are four keys to putting your best foot forward.
Ad Vice Studios
David Goodwin is the president of Ad Vice Studios, a Richmond, Va-based marketing services company. David has built his career and his business collaborating with property managers, developers and architects to transform commercial properties into attractive destinations with unique brands and customer experiences.